Written on Dec 15, 2021.
It's no surprise that the trend towards texting is exploding and is continuing to be an increasingly powerful tool for companies to connect with their contacts instantly. Researchers anticipate that business text messaging and mobile usage is a force that's here to stay and not just a trend that will pass by. In fact, the next generation of text messaging is already upon us; it's called MMS messaging. But what's the difference?
Bulk Solutions SMS/MMS capabilities can easily be integrated into applications via an API to create seamless customer experiences that deliver intelligent, personalized text interactions. Integrate your SMS over SIP Trunking via Bulk Solutions is a simple and yet powerful addition.
SMS is an acronym for "Short Message Service" and is the oldest, most widespread, and frequently used texting technology that is supported by every single mobile network and device today. In the U.S. alone, over 6 billion SMS messages are sent daily. These messages are limited to 160 alphanumeric characters per message (That's just a fancy word for both letters and numbers).
MMS is an acronym for "Multimedia Message Service" and is most popularly used to send pictures or images. In the U.S. alone, annual MMS traffic has increased from 57 billion to 96 billion messages. Unlike SMS, MMS messages do not have a standard length.
When deciding between SMS versus MMS for SIP Text Message, pinpoint your messaging goals and objectives. Are you interested in sending text-only or visual messages? Do your contacts engage and respond better with simple text messages or colorful imagery? Does the character count limit your content and communication goals? These are all things to consider when choosing between SMS and MMS messaging.
If you have an urgent need to send a sentence or two of information via SIP Messaging, you'll probably do better with an SMS. SMS messages have a 98 percent open rate, and any cell phone can receive an SMS. Things such as appointment confirmations, reminders and adjustments are also ideal candidates for SMS messaging, as are system alerts and delivery tracking.
Basically, if you're dealing with an existing customer and you just need to provide a quick bit of information, an SMS is your best bet.
Since MMS messaging allows you to enhance your messages with rich media and other elements, you'll have more opportunities to impress with MMS. Whether it's with flashy graphics, a branded logo or even intricate artwork, MMS messaging goes a lot farther than SMS.
Please remember to keep Bulk Solutions in mind for your telecommunication needs where we value Quality and Reliability above all else.